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Education / EdTech•Jha Coaching Centre, Darbhanga•2020
Scaling a Regional Coaching Institute to 3x Enquiries in 30 Days
300%
Increase in Leads
The Challenge
- They were 100% dependent on offline banner and local word-of-mouth marketing.
- No structured system to register or track student enquiries (relying on paper registers).
- Local competitors were capturing student attention through interactive digital media.
What We Did
- Designed a fast, responsive Next.js SEO website showcasing past results, faculty profiles, and fee schedules.
- Implemented a WhatsApp CRM node. Every website enquiry automatically triggers a personalized admission brochure.
- Launched geo-targeted Meta campaigns aimed specifically at parents and students within a 10km radius.
Operational Impact Matrix (Before vs After)
| Performance Indicator | Legacy Process | Counselya System |
|---|---|---|
| Student Enquiries | 12 per month | 48+ per month |
| Lead Response Time | 24 - 48 Hours | Instant (WhatsApp Auto-bot) |
| Admission System | Manual paper receipts | Automated digital student dashboard |
Monthly Qualified Student Enquiries
Before Digital Launch12 enquiries
After Next.js Website & CRM48 enquiries
Delivery & Integration Roadmap
Week 1: UI/UX layout design & regional SEO audit
Week 2: Database schema setup & WhatsApp API integration
Week 3: Meta Ads launch & parent conversion funnel setup
Project Engineering Tech Stack
Next.jsTailwind CSSPostgreSQLMeta Cloud APIVercel Edge Node
Verified Project Outcomes
- Generated 3x more admissions enquiries in the first 30 days of campaign launch.
- Successfully registered ₹2.4 Lakhs in online course admissions within the first month.
- Achieved zero lead leakage using automated WhatsApp follow-up drip messages.
"Previously, we relied solely on word-of-mouth. Counselya developed our digital platform and deployed a WhatsApp CRM. We now receive over 48+ structured enquiries monthly. Real impact, real partner."
— Rakesh Jha, Owner, Jha Coaching Centre
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