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Retail & E-commerce•Mithila Handloom & Saree House, Patna•2022
Building a Sub-500ms Headless DXP for Omnichannel Commerce
+35%
Checkout Completion Increase
The Challenge
- Slow mobile page speed (4.8s loading time) on legacy CMS platforms, leading to high bounce rates.
- Clunky mobile checkouts causing customer frustration and cart abandonment.
- No database sync between online store inventory and physical warehouse stock.
What We Did
- Engineered a headless Next.js DXP with sub-500ms loading speeds.
- Designed a custom mobile-first checkout flow with localized Indian payment gateways.
- Integrated a warehouse API to update stock availability in real-time.
Operational Impact Matrix (Before vs After)
| Performance Indicator | Legacy Process | Counselya System |
|---|---|---|
| Page Load Time | 4.8 Seconds | 0.4 Seconds (LCP) |
| Cart Abandonment Rate | 72% | 38% |
| Inventory Synchronization | Manual daily counts | Real-time API updates |
Average Mobile Cart-to-Checkout Conversion Rate (%)
Legacy Template Theme1.8% conversion
Headless Next.js Storefront5% conversion
Delivery & Integration Roadmap
Week 1: API mapping & headless storefront layout planning
Week 2: GraphQL catalog sync & Next.js client engineering
Week 3: Razorpay/UPI gateway integration & edge caching setup
Project Engineering Tech Stack
Next.jsShopify Storefront APITailwind CSSGraphQLVercel Edge Network
Verified Project Outcomes
- Achieved a 35% increase in e-commerce conversion rate within 60 days.
- Reduced mobile page load times by 48%, lowering cart abandonment.
- Synchronized 100% of stock allocations automatically across retail operations.
"Our old platform was slow and shedding customers. Counselya rebuilt it on Next.js, and the conversion increase has been phenomenal. Our operations are fully automated now."
— Vikash Shah, Director of E-commerce
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